03 / 14 · Brand identity
HP DynaTech
Turning engine performance into a visual system.
Project overview
A premium synthetic-oil branding exercise covering nomenclature, logo development, colour, imagery, packaging form and campaign communication.
Creative approach
The identity language is built around smoothness, forward movement and technology. The logo explorations use streamlined letterforms, directional cues and forward-arrow forms, while the packaging system creates range differentiation through colour, illustration and vehicle / engine contexts.
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Selected art direction & design · Makarand Pusalkar
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