04 / 14 · Automotive
Bajaj RE
A vehicle that moves with people’s progress.
Project overview
A brand communication system for Bajaj RE that connects commercial mobility with the everyday progress of people, families and small businesses.
Creative approach
The visual world places the vehicle alongside recognisable milestones of progress — education, home, savings, livelihood and ambition — turning the product into an enabler of upward movement rather than just transportation.
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Selected art direction & design · Makarand Pusalkar
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