05 / 14 · Automotive
KTM
Built for riders who don’t chase the dream. They own it.
Project overview
A selection of KTM communication spanning social, riding destinations, digital brochures, microsite design, product reveal and the RC Cup experience.
Creative approach
The work uses KTM’s high-energy visual language consistently across touchpoints: aggressive typography, orange-and-black contrast, performance-led imagery and a digital-first structure. The strongest thread is not one format, but one unmistakable attitude.
In motion
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Selected art direction & design · Makarand Pusalkar
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