12 / 14 · Consumer
Burger King × Joker
A pop-culture hijack built on a simple rivalry.
Project overview
A Burger King concept using the Joker’s clown persona to create a playful brand moment around the line ‘Even the clown loves the king’s place.’
Creative approach
The idea works by turning a familiar character cue into a Burger King joke: the clown crosses over to the King’s territory. The visual execution keeps the reference cinematic while the line does the brand work.
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Selected art direction & design · Makarand Pusalkar
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