13 / 14 · Retail
Pantaloons
Festive fashion built around relationships.
Project overview
A Diwali fashion campaign and catalogue system combining family / relationship-led photography with a warm festive retail language.
Creative approach
The communication pairs fashion with intimate Diwali moments, allowing product styling and relationship stories to live in the same frame. The catalogue extends the campaign into a coherent retail design system.
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Selected art direction & design · Makarand Pusalkar
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