07 / 14 · Consumer
Nerolac Paint+
Turning product performance into a simple visual promise.
Project overview
A multi-touchpoint body of work for Nerolac Paint+ spanning exterior paint, Impressions Ideaz, NxtGen painting services and swatch / catalogue design.
Creative approach
The work translates product and service benefits into direct, easy-to-read communication — from weather protection and crack resistance to design choice and faster painting services — while maintaining the Paint+ Japanese Technology brand world.
In motion
Select an artwork to view it full size.
Selected art direction & design · Makarand Pusalkar
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